What it really means to be a ‘DIVA’…

Gloria Steinem, John Lennon and Martin Luther King Jr. are three people that I have a great admiration and respect for because they truly exemplify what it truly means to be a ‘DIVA’.

The DIVA acronym unexpectedly came to me one day back in the summer of  2012. At that time I was starting up a new business which was going to focus on helping small business owners operate their businesses in self sustainable, more socially responsible and accountable ways. The original name I was going to use was My Mobile CEO, as that is basically the type of services the company would be providing.. Fortunately for me no one liked the name.  One morning while working on my new business venture at Starbucks a friend of mine showed up. This friend happens to be an attractive woman whose presence exudes a natural air of sophistication. She asked me if she could sit with my friend Sara Troy and I to enjoy her coffee and join our conversation. During the conversation I started explaining the issues I was having with the company name I had chosen for my business when all of a sudden I blurted out that I was a DIVA. At that point they both burst out laughing because the word DIVA is the last word in the dictionary you would ever use to describe me. 

I then went on to explain that we are all DIVA’s because it is our “Dreams, Inspirations, Visions and Aspirations” that drives our sense for adventure and excitement in life. These same 4 factors are the key reason that people go into business for themselves. At that moment “The DIVA Mindset” popped into my head and became the company’s new name. Funny thing was that people had even bigger problems with this new name because of the word DIVA. Fortunately the universe intervened with other plans for me that rendered the need for me to ever resolve company name issues any further. The DIVA however has stuck with me and as it grew and developed greater clarity in my own life, the meaning of DIVA evolved into becoming everything that it now stands for.

Bill Macquis – ‘LIFE’ adventurer, explorer and pioneer

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